Northwestern Mutual Infographic

After building a unique NCAA Men's Basketball bracket for the client Northwestern Mutual, I created a custom graphic visualizing an overview of the performance of the game. I performed the data mining from Google Analytics and created the infographic from scratch, while also performing statistical analysis. The infographic vizualizes the impact of the fantasy game, including: device usage, access logs, unique visitors, popular choices, and much more.

Finalized version can be found here: Northwestern Mutual Infographic

Skills Applied

• Adobe Photoshop
• Adobe Illustrator
• Information Architecture
• Data Mining
• Statistical Analysis